Croma will be an Official Electronics Partner for Jamshedpur FC in the Hero Indian Super League 2022–23
Jamshedpur October 08, 2022: Croma, India's first and most trusted omni-channel electronics retailer from the Tata Group, announced its partnership with Jamshedpur FC for the upcoming Indian Super League season. Croma will be an exclusive electronics sponsor for Jamshedpur FC team for the upcoming ISL season starting from October 7, 2022, to March 20, 2023.
Jamshedpur known as Tatanagar, is a well-known industrial city with the TATA Steel being the predominant heavy industry operating out of the city, it has a catchment of good residential population and high prominent streets. Besides Tata Steel, it is one of the largest urban agglomerations in the state which boasts of around 1000 industrial units and is a major rail and road junction which makes this location a thriving business hub and home to consumers who are looking for the best in electronics.
Croma has always been known for its consumer-first approach and it has helped the brand gain trust over the years. Through this sponsorship, Croma aims to boost its connection with football fans and reinforcing its strong vision to become no 1. Omnichannel electronics retailer in the country with young India. As football in our country reverberates with the young and the enthusiastic lot, Croma envisions an association that would bring the youth/new-age closer to the brand and create a sense of belongingness with the fans.
Speaking on this partnership, Shibashish Roy Chief Business Officer, (eCommerce & Marketing) Croma - Infiniti Retail Ltd said " We are pleased to announce our partnership with Jamshedpur FC. Indian Football is achieving new heights with every passing year and Croma is proud to be associated with one of the leading teams in the country. At Croma, we are always looking for ways to reaffirm our commitment to the local community and also their passions. Our association with Jamshedpur FC is a step in that direction.”
Jamshedpur FC CEO, Mukul Choudhari was ecstatic to have Croma associated with the club, as he said, “We take immense pride in having India's first large format specialist Electronics retail store as our partners for the upcoming season. We look forward to working closely with Croma to develop new ideas and engaging projects focused on football fans in Jharkhand as well as interacting with the wider football community in India.”
The Jamshedpur FC line-up for the ISL 2022–23 will feature top players. The new 2022-23 Hero Indian Super League season kicked off yesterday. The Jamshedpur FC will take on Odisha FC in their first match at the JRD Tata Sports Complex in Jamshedpur on October 11, 2022.
About Croma-Infiniti Retail Ltd.
Launched in 2006, Croma is India’s first and trusted Omni-channel electronics retailer from the Tata Group. Croma was the first one-of-its kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in India. Bringing alive the promise of a ‘Brighter Every Day’ for its customers, Croma offers its customers a world-class ambience and omnichannel customer experience to shop both in-store and online at www.croma.com.
With over 16,000 products across 550+ brands through 277+ stores across over 80 major cities of India, Croma is a brand of Infiniti Retail Ltd., which is a part of the Tata Group.
About Jamshedpur Football Club
Jamshedpur Football Club was incorporated in 2017 and is a fully-owned subsidiary of Tata Steel Limited. The club plays in the Hero Indian Super League, the top tier of India’s football ecosystem, with the vision of producing top professional players for the club and country and developing the community it works with. Over the years, Jamshedpur FC has had the highest average attendance in Hero ISL since its inception in 2017 (An average of 20,508 in 3 seasons). Jamshedpur FC created history when they lifted the league winner’s shield last season in their record-breaking campaign under former Head Coach, Owen Coyle. The Men of Steel will be defending their title in the Hero ISL 2022-23 season and will aim to achieve greater heights with the momentum they’ve gathered.
Jamshedpur FC comes with robust youth development, grassroots and coach education programme, where it has achieved massive success and engagement. The club has set up 9 football schools in Jamshedpur with over 800 kids engaged and another 5000+ kids engaged via football festivals across the state of Jharkhand. The programme has also seen a collaborative effort with Tata Steel Foundation’s 25 Football Training Centres in the Kolhan Region of Jharkhand where over 2500 kids are trained regularly. The club’s commitment to developing football in the region also included developing and educating 200 football coaches in the region via various coach education programmes.
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