19 November 2020
CEAT, one of India’s leading tyre manufacturers, have associated with Jamshedpur FC as the
Official Tyre partner for the Indian Super League 2020-21.
The association is CEAT’s first partnership with an Indian football team, after having
established a successful alliance with various top brands in world sports with the likes of
Torino Football Club in Italy, Indian Premier League (IPL) and Ultimate Table Tennis.
“Jamshedpur FC with its strong following and an ever-growing fan-base, provides CEAT an
opportunity to have a greater visibility for its brand across the country. This association in one
of the growing football leagues; ISL allows us to engage with the large fan following of this
growing sport, especially with the youth of India,” said Mr. Amit Tolani, CMO – CEAT Limited.
Jamshedpur FC’s CEO, Mr. Mukul Choudhari, said, “CEAT is one of the top brands of India who
have been associated with various top global sports brands like Torino FC in Italy and the IPL.
We are happy to welcome them to the world of Indian Football and look forward to a long and
fruitful partnership with them.”